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In
a dynamic, entertaining, and understandable manner, presenter William H. Fruth
provides a series of presentations
for communities and state and national associations specifically designed to
enlighten the audience on how local economies work, what makes some strong,
others weak, what is causing this to happen, and what can be done to improve or
maintain the situation.
His communication style transforms what could be a
"boring" economic
lecture into an entertainment event. From the
start of the program, the audience sits on the edge of their seats, listening to
every word, not realizing they are being pumped full of informative economic
data and theory, being motivated to take action.
Since 1998, Fruth has given presentations to communities and
state or national associations in 32 states.
Specific programs have
been designed for communities, and for state and national associations whose
members are either dependent upon the success of a local economy, or are in a
position in the community to help direct its economic future.
The programs,
which are customized for each audience, are built
around a series of topics. Each
topic can be presented briefly to the audience, or can be extended for a
full presentation.
The following is a list of presentations and
summaries of various topics.
Specific programs can be
created to meet the exact needs of
your organization.
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Sample Presentation |
A DVD of a sample
community program is available.
To
enable a better understanding of the economic principles discussed during
presentations, PowerPoint slides are used to visualize the economy. Approximately 1/4 of
the slides used in a community presentation have been converted to Adobe
PDF as a sample.
Click here to view slides
PDF. |
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Presentations |
Presentations can be as
short as 30 minutes and as long as "all day." Fees range from $4,500
(typical keynote or community presentation) to $10,000, depending on its
length and the amount of original research required. If an economic
study is ordered, the presentation fee is reduced to $2,500. Travel
and lodging expenses are in addition to the fee.
The Presenter will create a handout or workbook for the event which is
duplicated by the Sponsor. |
Where The Money Is
In Your Local Economy
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Discover how your local economy compares to the rest of the nation,
whether it is growing or declining and what is causing this to happen through this
informative, yet entertaining presentation customized for your area.
Ideal for annual meetings of business organizations or as a special
event, this presentation educates the local community on how your local economy works, its
present economic condition, and motivates the community to reinforce the good in the
economy and take action to correct the bad.
Every community can improve its "economic quality of life" by
understanding how a local economy functions, studying the characteristics of successful
areas, and determining the economic strengths and weaknesses of their own area.
From this presentation,
the audience will gain unique insight as to what is truly driving their local
economy, what directly influences their business and the
community as a whole, and what they can do to enhance the "quality of life" for
all residents in the area.
Analysis can be presented for a single county or multiple counties in
the same presentation. Typically 1.5 hours.
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Ten Characteristics of the
Strongest Local Economies. |
Since 1997, POLICOM has ranked the metropolitan areas in the United States for
"Economic Strength." From the ranking, POLICOM studies the characteristics
of the strongest and weakest areas.
This presentation highlights ten consistent characteristics of the strongest
areas and provides a list of what all areas need to do to improve their local
economies.
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How Local Government Can Enhance (or cause the
decline of) a Local Economy. |
Specifically designed for city and county elected and appointed
government officials, Fruth not only teaches the lesson on how a local economy works and
reviews the economy condition of the local area, but also provides specific ideas and
examples on how local government actions can improve the local economy.
Simultaneously, Fruth shows how actions by local government can also
cause a decline in the local economy, lowering the "quality of life" of the
people in the area.
Included is a discussion on "business incentives," whether
they should be offered, and whether they actually work.
This program is ideal in conjunction with an Economic Development
Workshop or as a stand-alone program for state associations of local government officials.
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Where The Money Is....
IN YOUR STATE. |
Perfect for associations
whose members
are affected by the condition of local economies or are in a position to cause the
local economy to improve.
Attendees will learn how a local economy functions, how their state
compares to the rest of nation, and gain insight into to the long-term trends in the
state.
Additionally, between three to five local economies are examined to
demonstrate contrasts within the state. From this comparison, the
audience will learn why some
areas in the state are growing in size and quality,
while others are declining, and what to look for in their local
area.
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Economic Summit
All Day Workshop
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Many community groups and
state associations have found the need for a comprehensive, all day program
regarding their economy and what to do to improve it.
Step by step, Fruth teaches how their local economy works, its present day
condition, and, in detail, those programs which are needed to improve the
situation. From business incentives to the local regulatory climate
to the need for more industrial real estate, the audience leaves with a
thorough understanding of the need for an active, well financed economic
development program and what needs to be done locally.
Since ample time is
available, there are extensive "question and answering" periods along with
discussion among the participants regarding what needs to be done to improve
the standard of living for the people in the area.
Most of the Topics listed below are included in the program, or it can be
customized around the needs of the association or the community. |
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Topic
Summaries |
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How a Local Economy Works |
By understanding how a local economy functions, a community can better
implement programs, which enhance economic quality of life and eliminate those activities
which impair it.
Using the analogy that "all the wealth of a community is in
bucket," Fruth demonstrates how money flows into a local economy, is churned and
mixed and then leaves an area.
He identifies how this flow occurs, which industries cause money to be
imported, and which cause it to be drained from an area.
Fruth demonstrates how the quantity and consistency of the flow of money
into an area helps determine the size and stability of a local economy.
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The Concept of "Economic Strength" |
Some communities have consistent economic growth, while others boom,
then bust. Still others are on gradual decline, some volatile decline. How a community is
growing or declining economically demonstrates the strengths or weaknesses of its economic
foundation.
The concept of "economic strength" is explained demonstrating
why it just as important to measure the "stability" of an area as growth rates
to help determine the future of the area.
Learn why this concept is important to local government, local
businesses, and the average citizen.
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Strongest, Weakest Local Economies |
Learn which areas of the nation have the strongest, weakest local
economies. Based upon POLICOMs formulas for determining economic strength, these
areas are identified and economic and demographic characteristics are reviewed providing
insight as to why some areas are strong, and others weak. |
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Economic Analysis of
Your Local Area |
Community, business and government leaders will discover the true
essence of their local economy through this analysis.
The economic history and strength of the local area is analyzed by
evaluating the employment and earnings history of several industries over a 25-year period
through a series of graphs and charts which visually
depict the local economy in an understanding manner.
The sources and amounts of imported dollars (primary earnings) are
mathematically determined to discover which industries are driving the local economy,
causing it to grow or decline.
Most in the audience will be completely astonished to learn which
industries contribute and add wealth to the area, and which consume and absorb the wealth.
Economic growth comparisons are made to other economies to demonstrate
the relative position the local area is economically to the rest of the country.
From viewing the graphs and discovering the comparative growth rates,
the economic trends of the local area are easily discovered.
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How Local Government Affects the Local
Economy |
There is today, as there has been since the time of the first
"organized government," a direct relationship between the actions of government
and the condition of the economy.
Among the fifty states, one state might have a strong economy, while a
neighboring state a weak economy. Within states, one county can have a dynamic growing
economy, while its neighbor is on gradual or rapid decline.
Sometimes the cause of each situation can be partly or wholly attributed
to the action or inaction of government, as virtually every action taken by government
affects the economy, directly or indirectly, for the good or bad, immediately or in the
future.
On a local basis, local government actions can have a direct impact upon
the success of its most important contributory industries in the area. Typically, it is
not one single act, but a series of actions, which individually have a small or minor
impact, but cumulatively, add up to either significantly increasing or reducing the costs
for these companies.
Communities, which are aware the actions of government can either
enhance or detract from a "positive" business climate, typically have be best
chance to develop or maintain a strong, vibrant economy.
During this presentation, Fruth identifies several specific actions by
local government, which can either help an economy to grow, or cause it to decline. From
this information, local government leaders will be able to better weight the social
benefit of their actions versus the possible negative impact upon the economic quality of
life of the citizens.
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National Economic System |
While the nation is composed of thousands of individual economies, most
of which behave either better or worse than national averages, the countrys economy
system directly and indirectly affects every local economy.
National leaders have advised the people we have "the strongest
economy in our nations history." However, over the last 25 years, the nation
has undergone the most significant change in its economic system in its history.
Through this presentation, Fruth will explore the impact of the massive
growth of government "entitlement" programs on the national economy, the
implications of the social security deficit, how we have had 25 consecutive years of
foreign trade deficits, and the influence consumer borrowing on the consumptive sector.
You will be able to better determine if the decline in high wage
manufacturing jobs and the proliferation of low paying service and retail jobs has
improved the "economic" quality of life for the nation.
You will also discover the national economy system has transformed from
one which produces wealth, to one which transfers, borrows, consumes, and loses wealth,
and that perhaps we do not have the strongest economy we have ever had.
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Business Incentives |
Communities and states around the country spend millions of dollars each
year in the form of financial incentives to assist in the expansion of existing businesses
and to lure new industry to their respective areas.
Utilizing the results of a national survey of local business incentives
in which more than 600 economic development organizations around the country participated,
Fruth identifies which areas of the country offer the most incentives, what kinds of
incentives are being offered on a local basis, and why communities offer the incentives.
He explores which incentives do the most good, whether a community
should offer incentives, and provides an alternative to financial incentives for a
community to assist them in their economic development efforts.
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Economic Development Tool Box |
In order to have a successful economic development program, the
organization charged with the responsibility of implementing the program needs certain
information, or tools, to conduct its business effectively. Prior to attempting to
implement a program, many of these tools need to be in place or time,
money, and effort are
wasted.
Fruth inventories the tools, from a land-building inventory to training
programs to a local network of experts, which are necessary for a viable program and
explains why they are important.
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Existing Industry Program |
It is much easier for a community to keep what it has than to recruit
new companies to move to an area. An Existing Industry Program is designed to foster the
retention and cause the expansion of the existing primary industries in a community. It is
the most important yet least expensive economic development program.
Fruth, dubbed the "Father of Floridas Existing Industry
Program" by the Florida Department of Commerce in 1986, details step-by-step the
various programs needed to help prevent facility closures, reduce the costs for existing
production employers, and create an atmosphere conducive for expansion.
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Recruitment Program |
A Recruitment Program is necessary in every community to replace the
inevitable loss of jobs due to the reduction or closure of existing companies, caused by
market conditions or forces not controlled by a local community.
A Recruitment Program
encourages new primary industries to locate in an area and helps diversity the economic
base, making the community less susceptible to recession.
Recruitment is expensive, laborious, time consuming, and visible results
from the effort can take years. Fruth reviews some the key programs for recruitment such
as target marketing and clustering, and stresses the need for the community to have
patience.
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Start-Up
Program |
Many areas of the nation have "grown" their own economy by
fostering the creation of start-up companies, which have evolved over a period of time to
become major contributory employers in the area.
Fruth discusses some of the necessary elements relating to a
"Start-Up" program, what some areas have done to be successful, and how it can be a wonderful opportunity for
quality economic growth.
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